Twitter turned three years old this weekend, and to hear some people tell it, the service is on a path that’ll have it taking over the world in no time. But comparisons to a sort of kinder, less articulate Stewie Griffin may be a little premature, since it turns out Twitter hasn’t measured up to two other companies.
Sales Effectiveness is Not Measured by Forecasts Alone
Your company has made a sizeable investment in the training, support, expenses, salaries and benefits of sales team members. You’ve also invested in a contact management or SFA application to track and forecast your sales cycle – but is the application actually making your sales team more effective?
Marketing Effectiveness is Not Measured by Response Rates Alone
Two things are certain.
What is Not Measured is Not Managed: Tracking the Success of your Brand Investment
Many companies acknowledge the importance of brands as assets that hold leverageable value and can build and sustain competitive advantage. But in the current challenging economic environment, investments require careful consideration – and measurable proof of return. If brands are to be considered assets, they should be held to the same standards of performance and measurements as other assets, such as real estate or financial investments.