The nightly news paints a dreary picture. Whether it’s due to a freeze in the credit markets, rising unemployment rates, or just plain nerves, consumers are keeping their wallets closer than ever. At the same time, marketing and advertising budgets are being slashed and executives are demanding measurable, meaningful media from their campaigns. Each marketing dollar must go further. Sales are more valuable than ever. So, what are marketing managers to do to meet such demands?
Google Updates PR: Is This Still Meaningful?
It used to be like this: when Google conducted an update of their search-related services (PageRank, backlinks, or SERPs), everyone who followed the search industry would rush to the first forum they could find to post how the update affected them. There was normally a great deal of excitement mixed with stark disappointment (for those who lost ground).
Meaningful Gifts You Can Give Your Clients for the Holidays
We’re always looking for unique, personal ways to remember our clients for the holidays. Coaching is a relationship field, and somewhere the Honey-baked Ham just doesn’t fit. Here are some ideas that will work for whatever your client is celebrating, whether it’s Eid al Fitr, Hanukkah, Christmas, or Dewali.