There is a growing wave of retired female workers getting in on the massive amount of money to be made in the home based business field. The list of products and services that the older worker can provide is almost endless. Older workers usually come from the school of thought that if a job is worth doing it is worth doing properly and this gives them an edge in modern business. I know I would trust an older person to do a job right, more than a younger less experienced person. The empowering effect of a retired female worker augmenting a restrictive retirement income or better yet, getting off welfare and starting her own home based business is inspiring to witness.
The New Mature Market: How Mature Is It?
Today’s “mature market” is not your father’s “mature market.” It is, on average, healthier, wealthier, and more active than any similar cohort in history. More than 80 million strong, with another 40 million to be added to its ranks by 2020, Americans who are 50 or older comprise a critically important market for a number of categories-some of which may surprise you: