General web statistics give pertinent information about website visitors. Webmasters analyzing these statistics have a better understanding of who their website visitors are and how they perceive the website.
Design Matters in Our Visual Culture
First impressions often leave lasting impressions. Impressions also result in people’s perceptions. There goes that age-old debate — “Perception versus Reality.” I say that perception is someone’s impression of reality. And sometimes… no matter what is reality, you just can’t change people’s perception of a situation or thing.
PR Where it Matters Most
What’s more crucial to the success of a business, non-profit or association than its most important outside audiences and stakeholders?
Why Page Rank Matters (and how to cash in on it)
For the last couple weeks I have been listening to several interviews my friend Andy Jenkins did with Brad Fallon about Brad’s phenomenal success his first year online.
PR: Focus on What Matters!
Sure, as a manager, you have a talented member of the PR team assigned to your department, division or subsidiary, or housed at your agency, and s/he is darn good at placing product and service plugs on radio and in the newspaper. Which may be all you want. And that’s fine.
Know What Matters Most About PR?
When, as a business, non-profit or association manager, you are able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiary’s success.
What Your Website REALLY Says About You And Why It Matters
Everything you say and do says something about you. This has never been more true than in a text based environment like the Internet. You only have one chance to put across what you want to say. Use it wisely.
Offline Promotion Matters Too
With all the talk of the importance of search engine positioning, online directories, keyword metatags and publishing your own ezine, you might be forgiven for thinking that the online world is the only one that matters when it comes to promoting your online business. Only occasionally will you see something like “and don’t forget about offline promotion too”.
How to Write Content That Matters, a conversation with Sean D’Souza
A master of metaphor, Sean D’Souza writes articles that astound readers. He gives readers what they want, and then some.
You might think writing articles as powerful as D’Souza’s would require epic talent, but in fact, D’Souza says, it all starts with a headline.
Family Matters: Easing the Transition to a Home Business
Ask any would-be entrepeneur why he or she wants to start a home based business and you’ll get a wide variety of replies. Regardless of the reason, there’s one thing for certain: starting a home business doesn’t just affect you, the entrepreneur; it also affects your family.