What kind of financial return should a company expect when it globalizes its website? If it translates the e-commerce pages, will more people buy? Or is English enough for the still English-saturated web?
Social Media Optimization: Which Sites Matter?
Is there life beyond Del.icio.us?
Brainstorm 2006 – Trends that Matter to Business
Notes from a session at Brainstorm 2006 led by Diana Farrell, McKinsey Global Institute.
Old Tools Still Matter
To hear some people, you’d think business should abandon traditional communication channels and dive into social computing to deliver its messages and address its issues.
Google’s Wall Street Drama: Does It Matter?
The numbers that mattered last week had nothing to do with Google’s share price: they came from WebSideStory, which found that search ads resulted in a conversion rate of 2.3 percent, more than twice as high as conversions from non-search ad placements.
Why Does Valid Code Matter?
Learning to use valid html code is one of those website building techniques you decide to use. It is a big step requiring the use of validators, doctype declarations and often lots of extra work.
Does Windows Vista Matter?
I keep hearing this question: Does Vista matter? Preston Gralla, over on O’Reilly blogs, is the latest to ask.
Searching For the Size of the Matter
Yahoo made a statement recently about having the biggest base of items to draw upon in the search world. This claim had been held by Google for quite a while and now Yahoo claims otherwise. Many of the voices in the search world say that size doesn’t matter, it’s all about relevance.
Size Does Matter, At Least A Little
The major search engines recently had their semi-annual round and round over who’s got the biggest index in the industry. Yahoo! left Google agog as to just how its rival was able to achieve indexing some 19 billion pages, while the people’s champion, Google, assumed it was sitting pretty with 8 billion. Meanwhile, just under the booming echoes, a voice asks, “what about relevancy?” A question that goes unanswered while giants duke it out.
PR and the Small Matter of Results
As a business, non-profit and association manager, how satisfied are you when the public relations people assigned to your unit spend the bulk of their time on someone’s favorite special event, brochures, press releases and talk-show mentions?