Tag: materials

Lighting a Fire Under Your Marketing Materials!

In our changing economy it is more important than ever for a business to find cost-effective methods for increasing sales, launching products and attracting clientele. Consequently, the marketing materials you choose to present must be of the highest caliber. If you are planning on writing any type of marketing material your first and most important goal is making sure your material sparkles. In other words, it’s your job to light a fire under your material so that your readers or reviewers are inspired by its content. Whether you’re planning to write an article, construct a marketing strategy, prepare a press release or build a web site, your content must have impact.

The Psychology of Color in Marketing Materials

Market researchers have had a field day identifying the colors and the likely effect they have upon us. However, the effects of color differ among different cultures, so the attitudes and preferences of your target audience should be a consideration when you plan your design of any promotional materials. For example, white is the color of death in Chinese culture, but purple represents death in Brazil. Yellow is sacred to the Chinese, but signified sadness in Greece and jealousy in France. In North America, green is typically associated with jealousy. People from tropical countries respond most favorably to warm colors, people from northern climates prefer the cooler colors.

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