A beta test of a new feature for Google’s AdWords clients turns surplus budget into additional marketing opportunities for advertisers, and extra revenue for Google.
Google AdWords Broad Keyword Matching
Google AdWords provides four keyword matching choices, “broad”, “phrase”, “exact” and “negative”.
Yahoo Starts Matching Souls
Yahoo has partnered with Beliefnet, a “leading spirituality media company” (oxymoron, anyone?), to enhance an online community for spiritual daters. Dubbed Soulmatch, the site is already up and running; this new arrangement will supposedly make Soulmatch “the largest and most active” site of its kind.
Matching People With Organizational Culture
Matching individuals to organizations is a crucial part of success for any company. The match between people and the companies for which they work is determined by the kind of organizational culture that exists. The degree to which an organization’s values match the values of an individual who works for the company determines whether a person is a good match for a particular organization.
Newly Designed PubSub Offers Blog Matching
Blog matching service, PubSub.com, has relaunched their site with a new, more streamlined redesign. PubSub offers a free blog monitoring service based on their proprietary Matching Engine.