We’re almost to the end of the series on Maslow and Branding. I’ll wrap up the last three needs in Maslow’s hierarchy here, and then we’ll look at how they all interact in social networks.
Maslow & Branding: Aesthetics
OK, back to the series on Maslow and Branding. So far I’ve written about Security & Connection, Esteem and Control; these four have the most relevance to the widest audience.
Maslow and Branding: Esteem
Yesterday we looked at Security and Connection, the two most foundational needs (above basic survival) on Maslow’s Hierarchy.
Maslow and Branding
Remember back in your Psych 101 class when you learned about Maslow’s Hierarchy of Needs? Bet you never expected to see it again in the business world, but… ta da!