Tag: Marketing

Are Your Marketing Efforts Hitting The Bullseye, Or Missing The Target Entirely?

I have a friend who recently asked for help in marketing a booklet on how to varnish a boat.

Varnishing a boat is a difficult task that can be particularly frustrating for boat owners if it is not done properly. It is also a subject that would only be of interest to a small niche group of people.

Relationship Marketing – Key for Small Local Business

Someone wrote me recently and said “I don’t think every small business has the need nor inclination to send regular follow up emails.”

The “no inclination” part I can believe, but no need? Not unless you have all the business you can handle. Otherwise you need to collect (opt-in) email addresses at every opportunity, and use them to establish and build relationships with your prospects and customers.

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