Tag: Marketing

The Sales and Marketing Myth

There is one myth about sales and marketing we need to address. The myth is: Mass marketing eliminates (or replaces) the need for personal, one-on-one sales.

Few entrepreneurs and fewer company managers realize that you build sales and marketing on the firm foundation of successful ťone-on-oneŤ sales of your product, in which the sales rep is selling ťin-personŤ to the customer standing before him.

Frugal Marketing

You want to market your business but you don’t want to spend a lot of money. You may be just starting out and have precious little capital or you may have a successful business but want to spend as little as possible for the greatest results. Or, you may just be cheap. How can you create a marketing strategy that results in a steady stream of new clients on a shoestring budget?

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