A group of search engine marketers from Dallas/Fort Worth have created a search engine marketing organization in order to help local businesses with marketing and optimizing their sites for search engines.
Alarming Marketing Trend
One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend according to a recent survey that we conducted among business-to-business marketers who are readers of Sales Lead Report.
Today’s Definition of Marketing. Has it Changed?
With the continued proliferation of the Internet, the meaning of the word “marketing” also proliferates. There seem to be as many definitions of marketing as there are marketers.
The Magic of Keep-in-Touch Marketing
Yesterday I received a phone call from an acquaintance that I’ve met once or twice but haven’t seen in over a year. She wanted to let me know that she was referring me to a client of hers who needed help with his Web site copy. Although I hadn’t thought about her in months, she mentioned that she’d received a postcard from me for the past two quarters – and that’s why she instantly thought of my services when her client voiced his need. Although it wasn’t really magic, it sure felt like it. That’s the magic of keep-in-touch marketing – people remember you and feel like they know you, and eventually, they often give you business or refer others to you.
10 Steps to Marketing with Business Weblogs
Pick up any current business magazine these days, and you’re certain to see an article championing business blogs or the marvels of RSS publishing. Pundits and researchers are still debating the size and the relevance of the blog universe, but this much is certain–savvy marketers are blogging with or without acknowledgement from the media.
Marketing With Amazon’s A9 Search Portal
Amazon got the search world buzzing with the launch of their new search portal A9, but how will this new service affect the way that your customers interact with your brand?
Marketing Objectives for Your Web Site
Do you have marketing objectives for your Web site? With objectives to help overcome your main online challenges you can work smarter, not harder.
The Ten Commandments Of Internet Marketing
A successful online business isn’t built overnight; but is the result of many late nights. If anyone says that they can teach you to make a substantial amount of money without hard work, realize they are talking through “a hole in the head and are out of their trees”.
The Essentials of Free Internet Marketing
Given a solid product, a well-developed Web site, and a carefully designed marketing strategy it’s possible to make good — even excellent — sales without investing any money in promotion. That said, it does take a serious investment of time as well as marketing know-how. Although you may still want to invest in paid advertising, free advertising methods can help keep your costs down.
Free Marketing = Effective Marketing
According to Google.com there are over three billion web pages online today. So what are you doing to separate yourself from the crowd? How are you targeting your customers? How much capital are you investing in marketing? Is it working?