Got your back-to-school marketing campaign all wrapped up? Good, now you can start on your Christmas campaign. Yes, I said Christmas campaign. Yes, it is only August. Hey, you got time to lean, you got time to. . .preen your holiday season marketing plan. Yeah, I know. Sometimes corny’s all I got. Bygones.
Psst, Email Marketing? Get DKIM Now
DomainKeys Identified Mail (DKIM), a synthesis of email authentication work by Yahoo, Cisco, and other companies, holds a key advantage for email marketers beyond getting mail to recipients.
Word Of Mouth Marketing Seminar
One of the highlights of The Aloha Summit a few months ago in Hawaii was having Andy Sernovitz beam in electronically and join us for an hour of discussion and insight. Andy should be a familiar name, he’s the author of Word of Mouth Marketing.
Search Marketing for Non-Profits
Jim Evans contacted me a while back hoping I could help him with his master’s thesis on search marketing for non-profit organizations. I helped him a little bit, and he graciously agreed for me to post his work for my readers. It’s long (about 70 pages) but it’s a great overview of search marketing research. The most interesting part to me, however, starts on page 37, where Jim talks about Google Grants, a program that provides non-profit organizations with free advertising in the paid search listings.
Marketing With Articles
Recently a lot of people have been asking me questions about article marketing: what is it and how does it work? Article marketing is the act of writing short articles, generally 1,000 words or less, and getting them published on the Web or in ezines. Generally you don’t get paid for these articles, but the ROI is that you get links from the article to your Web site. Since incoming links from relevant Web pages helps your search engine visibility, this is a good thing.
Small Business Marketing Unleashed: Paid Search
Christine Churchill, president, KeyRelevance spoke about managing a paid search campaign.
MySpace Names New Pres. Of Sales And Marketing
A lot of job titles sound completely made-up and superfluous; "President of Sales and Marketing" does not. Still, the title is at least new at MySpace, and Jeff Berman is the man whose business cards will carry it.
Small Business Marketing Unleashed: Viral Marketing
Jennifer Laycock, Editor-in-Chief, Search Engine Guide gave a presentation about viral marketing.
Small Business Marketing Unleashed: Local Search
I’ve written about it before, and I’ll write about it again: the only phonebooks around my work desk are the ones raising it and the monitor a few inches higher than they’d otherwise sit. Local search functions well from a consumer standpoint, and a session detailed how businesses can benefit from it, too.
Small Business Marketing Unleashed: Analytics Analysis
"Numbers without context are just numbers," according to Matt Bailey, the founder of Site Logic Marketing. So in a session titled "Web Analytics," Bailey walked an audience through what they need to know about their sites and statistics.