These 4 marketing myths can cause you to lose sales if you base your marketing decisions on them. But the related marketing tips I included with each myth will boost your sales if you act on them instead.
Educate Yourself to Succeed in Internet Marketing
More and more people are considering the World Wide Web as a great opportunity to offer their products and services to a new, bigger market or even as a chance to create entirely new businesses online.
How To Get To The Top Of The Marketing Food Chain
Are you tired of living off handouts from big-name marketers, earning meager affiliate commissions?
Does your Internet Marketing Pull?
“Pull Marketing” has always been, and will continue to be the most effective Internet Marketing Strategy at your disposal.
Ten Marketing Pitfalls
If you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here’s a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).
A Closer Look At Business to Business Marketing
Are you properly managing your pipeline? Are you jumping the gun and losing valuable clients? What does search mean to B2B marketing? These are the types of questions asked in answered in Tuesday’s SES Business to Business Forum.
Why Investors are Afraid of Search Engine Marketing
The Search Engine Strategies conference, in San Jose, is full of exuberant professionals and entrepreneurs eager and excited to learn more about the search industry. Amid the din of optimism and over-caffeinated exuberance there are a few words being spoken that are, shall we say, somewhat less than ebullient. It’s probably no surprise to anyone who’s been paying attention to tech stocks of late that most of the downer talk here has to do with investors.
The Upside of Search Engine Marketing
One thing you can count on at an SES conference is a solid staple of presenters. Safa Rashchty, managing director of Piper Jaffray certainly qualifies. Mr. Rashchty holds a master’s from Boston University, a bachelor’ degree in engineering from Purdue, and is a regular on CNBC and CNNfn. In other words, he knows what he’s talking about.
Are You Marketing Backwards?
Marketing is like rowing a boat. When you know how the pointed bow moves smoothly forward through the water encountering the least amount of resistance. Rowing backwards, the square stern of the boat pushes against the water, requiring more effort and increases the risk of having a wave come over the transom (back) and swamping it. Yet most people market backwards, trying to grow their business while pushing against the greatest level of resistance.
What’s Your Marketing Attitude?
Entrepreneurs pay a lot of attention to the mechanics of marketing. They take workshops, read books, and hire consultants to find out how to do the best job they possibly can. With my own clients, I often discover that their knowledge of marketing techniques is quite good already. What they might lack is the right kind of marketing attitude.