Is Your Marketing Kitchen Really Cookin’?
In discussions with clients and business associates, and during my work as a tutor with university students, I am often…
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Tag: Marketing
A Marketing Myth
"I don't need to do any marketing". How many times have we heard this said? Often business operators feel they…
8 Common Marketing Mistakes to Avoid
Advertising can be one of the fastest ways to market and grow your business or it can be one of…
Does Your Copy Have Personality?
Some people like hypey copy, while others prefer cold copy. Some people like short copy, while others prefer long. Some…
Why Some Ads Fail Miserably While Others Succeed Wonderfully
The voice on the other end of the phone was tense and impatient. It was a prospective client calling. After…
Are Long Copy Salesletters Scams?
A passionate debate is currently raging in the Copywriters Forum about long versus short copy. (If you haven't joined, do…
How to Get People to Read Your Ads Like CRAZY!
Rule One :- The Headline The headline should summarize the whole offer. It should grab the eye, and make you…
An Artists Viewpoint on the Misuse of Website Color!
Having taught in Art College for 15 years as well as exhibiting and having paintings displayed in public collections in…
Does the Color of Your Web Site Influence Your Marketability?
We've all read the countless publications about effective web site design, outstanding written content and the never ending need for…
7 Common Sales Letter Mistakes That Kill Sales Every Time!
It just takes one little mistake within your sales letter to instantly "turn off" prospects. So, how many of these…
