A Great USP is the Key to Great Publicity
Whenever I speak to professionals and business owners about publicity, I always talk about the important the Unique Selling Proposition…
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Tag: Marketing
Branding Your Business Part I
Branding is the process of creating a specific strong, memorable image and identity for your business. Besides utilizing good design…
Dropped Jaw Syndrome, Your Fastest, Most Reliable Market Test
Business owners should be more like doctors. Forget selling and start asking your customers where they hurt. Broken leg? Ulcer?…
Free Marketing = Effective Marketing
According to Google.com there are over three billion web pages online today. So what are you doing to separate yourself…
Marketing Your Site with a Smile
If you have a business, you know that the most important thing, yet the hardest, is to get your product…
Sales As A Positive Experience
No matter what your age or stage in life, some words come with preconceived meaning. "Sales" is one of them.…
How Can You be Sure That Your Marketing Efforts Will Generate Profits?
There are several ways to ensure that your adverts are responsive let me outline my top ten response boosting techniques:
Selling Blue Elephants for Fun and Profit
AIDA. I hear it all the time. People trying to teach sales skills or ad copy. People that have watched…
Replacing the Rolodex
If your first reaction to that title is: "What's a Rolodex?" Then you might not need to read this article.…
MapQuest Points To Future Of RealTime Marketing
MapQuest called recently to talk about the new MapQuest Advantage API that they're licensing. Craig Barton, Director of Product Management…
