Kraft Foods wants to increase the visibility of its more nutritious products among both adults and children.
Modern Marketing With Postcards
Postcards may be one of the best kept secrets of modern marketing. They produce even better results now than in the past. That’s probably because postcards deliver information the way people want to get it today …fast and with little or no effort.
I Learned About Web Marketing From Gas Stations
From time-to-time, our expert staff find the time to write some fantastic articles. We try to suppress this by giving them more work, but they sometimes slip through. 😉
Why People Buy: The Psychology Of Sales And Marketing
Did you know that when people make a purchase, they generally buy with their emotions and then justify their decision with logic later on?
Marketing’s Role in Organizational Change
Harvard Business School Press published a Q&A with author Nirmalya Kumar on marketing’s role in organizational change. Kumar’s new book “Marketing as Strategy: Understanding the CEO’s Agenda for Driving Growth and Innovation” argues that marketing must help drive organizational change.
Internet Marketing – High Tech Direct
Almost everyone has received unsolicited offers in the mail. These are what many call “junk mail”, and more often than not, end up in the “circular file”, more commonly known as the trash can.
The ABCs of Cyber-Shop Set Up & Marketing
How do you set up shop online? How about one that’s top-notch, so that you can compete with the big guys, yet quick to set up, easy to maintain – – and cheap? And how can you affordably market your shop once it’s ready to go?
7 Steps to Marketing Success
In the past it didn’t take nearly as much marketing effort to build a business as it does today. Unfortunately, many people are holding on to the belief that things are still the way they were and are not doing what needs to be done to make their businesses succeed. Marketing your business is something that is a constant process and takes a considerable amount of focus and commitment.
Marketing–Art or Science?
Two recent articles are trying to keep business to business marketers planted on terra firma.
Killer Online Marketing Strategy Goes Offline
One of the greatest ways to generate new marketing strategies is to look for new ways to apply proven techniques.