How To Leverage Value To Win-And Keep-Profitable Customers.
Small Business Marketing: Are You Using a Net or s Spear?
When I was back in college, over a decade ago, I decided that when I was done I would run off to Alaska and work in the fishing industry.
What Is Open Source Marketing?
The love affair between big brands and mass media is over. But where do marketeers go next?
How Can a White Paper Support Sales and Marketing?
A white paper supports PR, marketing and sales because it works for all levels of decision makers. Engineers and executives may not be too impressed by brochures, but they are impressed by well-written white papers. (The same thing goes for trade journal articles more about that in a subsequent piece.)
Get Results: Start with Your Marketing Message and Objective
Recently I was talking with a very bright traditional marketer on the value of integrating Internet marketing into an enterprise’s marketing mix.
Australian Search Engine Marketing Conference
How come I never get invited to speak at far-off places like Australia? Oh right, I’d never be allowed to go. 😉
How To Organize Your Marketing
“I hate sales pitches!” You may have felt this way yourself or heard others say it. If it’s such a common response, what’s the best way to organize your marketing to attract new clients and customers?
The Numbers Game In Marketing Is Middle Management Work
Every PR practitioner struggles with questions about ROI. When we’re talking about blogging that same question is present – and I think it should be.
Cleaning Up Your Marketing
Has your once well-organized marketing plan come to resemble the jumble of stuff in your closet (not to mention the garage and the attic)? If you are like most people, each time you come across a new marketing idea you try to adopt it and add it to your existing approach.
Search Marketing Association Forming in North America
Almost every professional industry has an association that sets best-practice standards and represents the best interests of their profession.