The countdown is on. Only a handful of sleeps until 2009 and of course the predictions are flowing thick and fast. The experts are gazing into their crystal balls and sharing their visions for 2009 in terms of search, social, online, mobile and marketing in general.I’ve pulled together a list of the best predictions I’ve uncovered so far and detailed them below. (if I’ve missed any – share them via our comments, and I’ll add them in).
A Search Engine Marketing Challenge
A few search engine marketers have come together to present the SEM Challenge, which is described as a project for the search engine marketing community to use their online skills to make a real difference in the offline world. The initiative is working with charity organization FORGE, which works with displaced communities in Africa. The challenge itself is to meet their budget gap of $100,000 through a pro-bono SEM campaign designed to increase awareness and donations.
The New Language Of Marketing 2.0
Sandy Carter, author of "The New Language of Marketing 2.0" talked with Murdok about the different aspects of using social media in marketing.Should businesses be more involved in social media or less involved?
Marketing Consumer Packaged Goods Online
A little over a year ago, research showed that 44% of traffic to consumer packaged goods (CPG) sites came from search. These days, searchers are getting even more specific when searching for these kinds of items. Sally Falkow looked at the phenomenon last year, referring to research from comScore, Procter & Gamble, Yahoo, and SEMPO. Highlights she pointed out about the motivation of searchers were:
You’ve Got it Better Than Ever For Viral Marketing
Nobody ever said that viral marketing is easy. Well, somebody probably said it, but if it were that easy, everybody’s viral campaigns would be wildly successful, and unfortunately, that is just not the case. For every successful one, there are probably thousands of campaigns that just don’t catch on.
Viral Marketing On A Budget
Master the art of viral marketing on a budget! Harness its potential, maximize reach, and boost ROI with these strategies.
Search Marketing Has Two Sides
Search marketing has two distinct faces. One is a purely technical side that deals with percentages and code and all things geeky. The other is the reason why you do it: to do more business via the Internet. I have seen these two sides face off and claim that the mere existence of the other makes life impossible for them. I have seen these two not communicate at all. I have also seen these two sides cooperate. In the end though, this is all behind the scenes stuff. How we look to the business world should be on everyone’s mind.Reblog this post [with Zemanta]
Linking Out Can Be A Valuable Marketing Strategy
Linking out is a valuable marketing strategy on a number of levels. It increases the utility of your site. People will see you as being helpful. People will see you as non-partisan i.e. not always favoring your own stuff. Webmasters may see your inbound link in their logs and follow them back to you. Links are, at the most fundamental level, a connection between people.
Getting More Out Of Marketing Conferences
Now, more than ever, marketing companies and consultants need to get competitive for client dollars and what better way than advancing your knowledge and your network?
7 Lessons on Holiday Social Media Marketing
It appears that YouTube has been very busy.