My kids taught me a lot about marketing communication when they were teenagers. My son had me playing 20 questions. When I asked what he’d done at school or out with his friends the night before, I’d get one of two classic teenage responses; “Stuff” or “Nothing”. I’d have to pepper him with questions to learn any more.
The Business End of Search Engine Marketing
In 1995, just having a Web site was cool, but promoting it was simply unheard of. Back then, Google was just an infinitely large number used by geeks and mathematicians to determine the probability of getting a date with Pamela Anderson.
Bugaboos of Article Marketing in Web Content Management Systems (CMS)
One of the most common blunders by those using article marketing to distribute free reprint articles is to include periods after domain names at the end of sentences.
The Marketing Plan and the Four Ps
The Marketing Plan section of the business plan demonstrates how a company will penetrate the market with its products and services. The Marketing Plan should include “the four P’s” – Product, Promotions, Price, and Place.
Teaming Up For More Than $7 Billion in SE Marketing
New Orleans, LA – Approximately $7 billion* in annual spending is expected for the search engine (SE) marketing industry by 2007. And members at Content Desk, an Internet content syndication center and a source of high-quality, targeted content for webmasters, are excited to be a team of go-getters and share in the bounty.
Relationship Marketing: Business Blog Style
Relationship marketing. You’ve often heard the term used, but were never really certain what it meant. It does sound kind of touchy feely, doesn’t it…
Joining Yahoo In Search Marketing Alliance
Anyone who’s been following the SES knows the search marketing is a tough business because marketing can be tough enough on its own but when you add competitors from all over the world and it gets tougher. Yahoo’s taking a shot at a Search Marketing Alliance Program to help people navigate their way through the world of SEM.
Effective Ad Copy Is The Core Of Successful Internet Marketing
All marketing boils down to communication whether it is traditional or not. Advertising is meant to convey to potential customers some benefit for choosing a company product or service.
Article Marketing Fox in the Competitor Hen House – Or Chicken Little?
I recently was asked by an author to remove a free content article from a client web site where we had posted it (with several others from different authors) to increase topical relevancy at a site that fit the article perfectly.
Wise Man Marketing
It’s a sunny morning and you’re sitting in your office. With a cup of hot coffee by your side and memories of your last holiday still fresh in your mind, even if you say so yourself, today at least, life is sweet.