Search engine marketers Andy Beal and Michael Marshall launched their Fortune Interactive marketing firm on Tuesday. Both men are recognized experts in the field and plan on “shaking up” the search engine marketing space.
What Would it Take to Rebuild Your Small Business Marketing?
A week ago, Allen arrived at our home, here in Connecticut, with all his worldly possessions; his laptop, a few law books, and a couple of changes of clothes. He’d just completed his first week at Tulane Law School before being forced to leave his home in New Orleans in advance of Hurricane Katrina.
Firefox, Buzz Marketing, and Truth
Firefox, the Mozilla-sponsored alternative to Microsoft’s Internet Explorer web browser-is the beneficiary of some of the strongest buzz marketing ever seen.
This Is Your Brain On Marketing
There are things people like and things they don’t, but 80 percent of that information is buried deep within the brain.
Is Your Marketing Plan Ready for an Update?
With summer vacations over and schools back in session, marketing plan “season” is fast approaching. This is a time when you reflect on the effectiveness of your business marketing programs.
Business Podcast Marketing Case Study Proves Results
Business Podcast Marketing Case Study Shows How Podcasting Delivers Dramatic Results for Client.
Test Your Direct Response Marketing Using Two Steps
Of all the mistakes a small business owner can make, possibly none will cost more than failing to test one aspect against another. In order words, testing one price against another. One headline against another. One ad against another.
The Promise of Shopping Search Marketing
Diversity is key in marketing and a successful campaign will utilize not only various available media, but media that pinpoints a consumer ready to buy. It seems obvious, within the scope of the adage, “don’t put all of your eggs in one basket,” but every avenue counts. If you haven’t thought of comparison shopping search, you probably should.
Stop and Go Marketing
Stop and Go marketing and ENERGY go hand in hand. Stop and Go marketing says what it is. We go out to market for time periods and then we get busy with our work and stop marketing. Here is the problem with that.
The Evolution of Search Engine Marketing
The world of search engine marketing (SEM) is in constant evolution. With increased numbers of search engines, and evolution in the techniques and technologies used, SEM is becoming a tool industries cannot afford to do without.