Universally, marketers love to use e-mail marketing for nurturing and cultivating future opportunities with their target audiences.
Competitive Marketing Analysis
The keyword in this phrase gives us a hint – “competitive”. The competitive marketing analysis is an in-depth study of your businesss competition and the markets available to you in order to ensure your advertising and public relations budget dollars are spent where they will be most effective.
Search Marketing: More than Just Search
Nowadays, with everyone and their grandmothers creating websites, it can be difficult for any one online business to gain attention.
Planning and Networking Key to Marketing Success
The searchable universe has expanded enormously over the past year. From the doubling or tripling of the size of search engine indexes to the evolution of several engines with unique focuses, the amount of data accessible by search engine users has grown faster this year than any other since the dawn of the public, commercial Internet.
Licensing In The Marketing Mix
Licensing is a method of leveraging an organization’s process, trademark, patent, or other intellectual property for a fee or royalty.
Tips For Effective Email Marketing
Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features.
Boost Your Emotional Marketing Potential
Why do people buy your product? If you stack up enough benefits to outweigh the costs of purchasing it, do you automatically close the deal? It doesn’t always happen, does it? Consumers are not calculating machines. They are soft, warm, breathing humans with emotions that assign meaning and personal significance to your products.
Newsletters are Marketing Machines!
Is your business publishing a print or e-newsletter? An informative publication is a great way to stay in touch with your customers and leads. It also reinforces your expertise in your industry.
Professional SEO in Your Marketing Mix Convincing Your Company
While professional SEO (search engine optimization) is becoming increasingly recognized as an extremely effective component of an overall marketing mix, the SEO industry itself is still very much in its infancy.
Marketing Thy Blog
Katy Whitton has a few basic tips on making one’s blog a more appealing one for visitors, and pulling in those sweet advertising dollars.