Search engine expert Danny Sullivan gave a glowing account of the search engine marketing world today in his keynote address at SES Chicago.
The Missing Element in Search Engine Marketing…Creativity
In the “technical” world of search engine marketing, we often get so tied up in optimizing our pages, getting our databases crawled, determining what’s happening with Google’s latest update, and building our link popularity that we think in much too linear a fashion.
Changing Faces of Search Marketing
A year of unprecedented change in the search engine landscape and online business environment has forced many SEOs and SEMs to alter and, in some cases, drastically rethink the services they offer and the techniques they use.
Branding Cures Several Marketing Headaches
Are you trying to attract business with a no-name, no-differences-from-competitors company identity?
Local Search Marketing Makes the Phone Ring!
Local Search Marketing provides you, the business owner, with the most targeted and cost effective customer acquisition opportunity.
Customizing Your Business Email Marketing Campaign
How are you treating your subscribers? Do they know you care for them?
Holiday Search Marketing – This Year There is Still Time
This is a unique year for search engine marketers. In previous years, it could take anywhere from one to three months to see results from a website optimization.
Email Marketing Lives!
I think people forget that email marketing is still more powerful than search marketing. Adwords is great for marketing targeted niche items which need a trickle of leads a day. It works especially well for consumer products. Email marketing is still better for instant response in large numbers … especially for B2B. In all of […]
The Power of Marketing Podcasts
If you’ve used the Internet at all this year, you’ve probably heard of podcasting.
Search Engine Marketing (SEM) Toolkit Review
Search Engine Marketing (SEM) and Search Engine Optimization (SEO) can be a very time-consuming as well as expensive task.