I’m in the business of search engine marketing, so it’s sometimes easy to forget that a majority of people don’t really know that the industry exists, how useful it is in business to business marketing, and what a valuable marketing tool SEO can be in general.
Web 2.0 Press Release Marketing
I just got off a conference call with David McInnis, founder of PRWeb, where he announced several recent and brand new services.
Advertisers Continue to Adopt Online Marketing Strategies
An annual survey conducted by IT Analytics firm Outsell Inc. concludes that just over 80% of advertisers are using some form of Internet Marketing with a definite emphasis on search marketing.
DoubleClick Dumps Email Marketing Unit
Alliance Data Systems Corp. has purchased the email marketing unit for $90 million, and gains access to DoubleClick email clients like AOL and Proctor & Gamble.
Is Nvidia Exploring the Dark Side of Viral Marketing?
Consumerist and BoingBoing are indicating that Nvidia may (note: speculation) be working with firm AEG to create faux online personnas to develop positive reputations in online communities to pitch Nvidia products.
Internal Open Source Marketing
Open source marketing is a great notion, but it’s slow to catch on.
RSS and Blog Marketing Tools
A few recent blogging tools I’ve been testing that are worth sharing include Feed Digest and blogbeat. A little info on each and how they can help with marketing your blog:
Search Marketing Mag Launching In May
Search Marketing Standard enters the turbulent world of print media publishing with a quarterly magazine debuting this summer.
Sports Marketing Vice-President Shares Ideas
Laurel Lindsay is the Toronto Blue Jays baseball team Vice-President of Consumer Marketing.
Marketing Plans and Goals: Website Essentials
Every website needs a promotional and marketing plan to ensure that the goals and objectives of the business’s website are achieved.