Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product. It is a strong and consistent message about the value of your business.
Online Marketing For Offline Buying
Around 60 percent of purchases that begin with online research end at a local store offline. That’s mainly because the Internet has yet to let you to try something on or really see the TV picture quality. Add that to lack of local businesses fully utilizing the power of local search and directories, and you have the basis for a whole new business model.
The Importance of Integrated Marketing
The changing media environment requires a well thought-out marketing plan.
Add Internet Marketing To Your Marketing Mix
The importance of Internet marketing is continuing to expand. Surveys of all kinds show a major shift in traditional marketing budgets to dollars being spent online to market all types of products and services.
Marketing and Promoting Through Media Interviews
If you are like most business people, you are constantly seeking new and different ways to promote and market your website.
The Marketing Potential of Second Life
More on the Second Life conference that took place on Friday:
E-mail Newsletters: Inbox Marketing Power
Your e-mail inbox probably receives several of them each day. Some you open and read, while others are deleted, without a second thought.
Sales and Marketing as a Team
The best mindset, strategy and tactics – and the most astute sales and marketing individuals – are for naught without the collaboration of everyone involved.
Two Sides of the Marketing Coin
Advertising Age covers Sephora’s coffee cup lipstick smear ad (reg. req.) and raises an interesting question.
Entrepreneurs and Irritable Online Marketing Syndrome
Every year, many one-man online Web sites and small e-tailers close their online business doors and drop out of the internet marketing race without giving themselves a fair shot at success because of Irritable Online Marketing Syndrome (IOMS).