This is actually the first session that I covered at the San Jose Search Engine Strategies conference, but I did not get a chance to clean up my notes and post until now. It was a good session about a topic that is very close to the consulting practice of our PR and marketing agency.
Internet Marketing – Blogs or Articles?
Though articles have held the traditional place among internet marketers for building credibility, site content, and creating a place in which to insert search engine optimization keywords, blogs are quickly catching up in usage. But are they all they’re cracked up to be? Which technique is better for your internet marketing: blogs or articles?
BlogHer and Conference Marketing
Back from two phenomenal days at BlogHer, and now starting to digest some of the things that I’d noticed over the weekend.
MySpace Begins Marketing MySpaceIM
Back in May, MySpaceIM finally launched after much anticipation. But it really hasn’t caught on – I downloaded it then and to this point, virtually no one I know is using it.
Kids and Mobile Marketing
PSP-toting kids can receive RSS feeds. Mobile phone cameras can narrowcast video straight to TV.
Video Communications – the New Age Marketing Tool
If you’re a small business, you know how hard it is to compete against larger, wealthier competitors. Indeed, today’s small businesses face a dilemma.
MySpace Movie Marketing
Over this past weekend I was watching TV when a commercial for the new movie John Tucker Must Die came on.
Finding Influence In Blog Marketing
The skeptic has always been quick to remind that popularity is not necessarily a measure of value. In a report detailing the most influential authorities on blog marketing, Onalytica, a UK-based analytics firm, illustrates that popularity is not always in line with influence, either.
Marketing to Women: Don’t Waste Our Time
As a woman, there are many ways to keep me from doing business with you. One is to send me email spam; like most people, I don’t like that. Another way is to send teenagers to knock on my door to sell your product; if I don’t recognize the person knocking, I won’t answer. These are typical annoyances for most people, however, the #1 way to keep me from doing business with you may not be.
Local Search Poised For Marketing Success
People in the US tend to spend 80 percent of their budgets within 50 miles of their homes, and the Kelsey Group thinks that bodes well for local advertising’s $110 billion market to shift more into local search ads.