Small Business Marketers often undervalue and misunderstand the third critical element of marketing: People.
Membership Marketing — It’s More than Magazines
Membership marketing is not new. The American Medical Association was founded in 1847, while the Marine Corps Association was formed in 1913, to cite a few examples.
The Plan or the Trash Can: An Email Marketing Guide
There’s no doubt that email marketing has gotten a bum rap from abusive spammers. Several thoughts such as long prison sentences for wide scale spammers instantly come to mind in a vague jumble when this practice is mentioned.
What Yahoos Problems Mean for Search Marketing
Last week, Yahoo’s announcement that online ad sales growth was slowing sent Wall Street, and the wider business world, into quite a tizzy.
Google Missing Important Marketing Angle
I was just over reading Steve Rubel’s blog where he links to a BusinessWeek article about Google and its struggles to improve its business.
Implementing An Integrated Marketing Plan
The progression of marketing — moving beyond traditional to include interactive, consumer driven, social marketing has spread like Ebola. It’s often referred to as Integrated Marketing Communications (IMC).
Get Your Marketing Right Before SEO
One of the interesting and sometimes challenging things about working in the search marketing business is dealing with the amount of mis-information and lack of understanding about SEO and marketing in general.
UnGoogle Your Marketing with Social Media
I think one of the ways you can sum up the idea of social media optimization and marketing is: “traffic alternatives to Google”.
Prevent Prospects From Wasting Your Marketing Dollars
To deal with sales-resistant prospects, many B2B companies use white papers as part of their marketing mix. Generally, this type of report — which ranges from 5, 10, 15 pages or more — provides a case study of how your product or service solved a customer’s problem.
Blogs, PPC and MySpace for Online Marketing
Kauffman eVenturing is featuring several new articles focused on helping entrepreneurs evaluate different aspects of online marketing, from search engine optimization and key word advertising to blogging, online publishing and using eBay as a distribution channel.