Marketing often gets a bad rap. It sometimes is described as ways of manipulating customers so that they buy products they don’t really need.
CES: Changing the Future of Event Marketing
CES is celebrating its 40th anniversary and the enthusiasm and energy are at its greatest levels ever. Why?
Marketing Trends for 2007
As the year comes to a close, it’s time to look forwards to next year and what are shaping up to be some key trends for marketers to track through the year.
Email Marketing: The Plan or the Trash Can
There’s no doubt that email marketing has gotten a bum rap from abusive spammers. Several thoughts such as long prison sentences for wide scale spammers instantly come to mind in a vague jumble when this practice is mentioned.
Mobile Marketing A Challenge
Mobile Marketing is not something the majority of Americans are looking forward to. That is according to a new report from Forrester Research titled “Is the U.S. Ready for Mobile Marketing?” 79 percent of online users cannot abide the idea of ads on their mobile phones. Only 3 percent are willing to trust text ads on their mobile phone.
Microsoft Academy Marketing or Technical Program?
So as most of you probably already know by now, when I graduate from the University of Kent in June 2007 with my BSc Honours Degree in Information Technology, I want to work for Microsoft, more specifically in either the MSN or Windows Live Division!
Digg and Social Marketing Strategy
There has been a lot of chatter on various blogs and forums lately about Digg banning domains (a lifetime ban it seems). Some sites have received this response from Digg:
Sales and Marketing the Six Sigma Way
It’s been well documented that quality of collaboration between sales and marketing directly impacts ROI.
Marketing Naturally
Whenever you are going to promote your product or website, you will be defining the goals of your marketing methods, as well as choosing the methods themselves.
Email Marketing – HTML Vs. Plain Text
After you have set up your opt in list and started collecting leads you need to decide whether to use HTML or plain text for your follow up and broadcast messages.