WebProWorld
Google rose to dominance via the back alleys of word of mouth, catching giants like Yahoo and Microsoft completely off guard with geek credibility that eventually spilled over into the mainstream. But now that Google is playing with the big boys, it may be time to act like one and actually promote its own services.
The latest lesson in Marketing 101 came courtesy of MySpace, when the social networking juggernaut chose eBay for its e-commerce partner instead of Google Base.
Some marketing fails because it does not use market feedback to help improve the ROI on the next generation of marketing. For example, if I make a couple sites and then take what I learned from making those and apply that to making more sites I will probably be more efficient than if I try to make many sites in parallel without collecting feedback.
Consumers are constantly flooded with content from all different sorts of channels. Rather than picking and choosing particular methods of consumption, however, many choose to multitask between outlets, which can ultimately decrease the effectiveness of each one.
Estimates suggest that 25%-30% of total media time is spent multitasking content. While media multitasking is seemingly a common sense concept, it actually can have a significant impact on the ability to absorb and remember content, including marketing messages.
Last month, Todd And published the Power 150, a listing of the top 150 marketing blogs in the US.
While some have criticized the list because of its US centricity – I can think of a good half dozen marketing blogs in Europe and Asia that ought to be in such a list – the Power 150 is a useful resource.
Makovsky + Company, an independent global public relations firms has launched Online Fluency, a practice focused on applying the techniques of social networking to business-to-business marketing.
There is no stronger force in marketing than word of mouth. A salesperson, or evangelist, as they like to be called nowadays, has no leverage or influence greater than the authentic voice of a friend, or the experienced voice of a fellow consumer.
A great deal of our book, Search Engine Marketing, Inc. turns on the business case for search marketing.
You can use e-mail marketing in your business to instantly contact thousands of prospects Your goal should not be to make the sale, but to get the prospect to request additional information.
I went to a Jazz game a couple nights ago with a good friend. We had some great seats on the fifth row (I was within spitting distance of Kevin Garnett.), and the Jazz won 106-91!
Privacy advocates are busy stirring the pot over the allegedly illicit invasiveness of behaviorally targeted ads, but a close examination of available data reveals that their hand-wringing is little more than hot air.
