WebProWorld
Crayon has been working closely with Coca-Cola to expand its brand awareness within the virtual world of Second Life. Coke is now taking its online campaign to the next level with the “Virtual Thirst” contest, which is being promoted across multiple social avenues, including Second Life, MySpace and YouTube.
The contest is simple: design a new Coke machine for Second Life. The execution of the challenge, however, is the unique factor that bears mentioning.
The e-business world is moving on from SEO and SEM. That doesn’t mean they aren’t important. It means that everybody seems to get it now (perhaps) and it’s sort of a standard practice, like tacking fliers to light posts. The next frontier has two branches: branding and making connections.
Where it’s not going: direct marketing (been there, done that for a decade now); single-channel.
White papers continue to reign as the supreme source of information for technology professionals, however many businesses are sorely missing the mark.
These are some of the key take home messages of a new study by CMO Council and TechTarget, entitled Technology Buying and Media Consumption Benchmarking Survey.
No one would deny that mobile marketing shows huge potential. But right now the space is so crowded and chaotic, it’s hard to know where to direct your efforts. SMS (short message service) marketing is one thing to consider. Qtags makes it possible to get a text messaging campaign up and running quickly, and without investing in your own short code or back end application.
Believe it or not, there are many people who don’t know what a mashup is. If you ask those same people about what "fusion" means, most would probably be able to give you a better answer.
It’s an interesting thing when concepts get defined according to the intentions and goals of a few influential voices.
Take social media optimization and marketing (SMO/SMM) for example. What started as a set of tactics unique to their channels (blogs, images, audio, video) became a more closely defined set of tactics ala Rohit’s Rules for Social Media Optimization.
It seems like every business owner, site text writer or anyone else communicating with others, while on a job, seem to have learned somewhere that informal approach works best and they should follow it any time.
The truth is, people are still people, regardless if they become your customers, employees or business partners. If you want to build closer relationships with the people to build your business, you’ll learn how to stay personal with people you communicate with.
Several weeks ago, I noted an interesting story about how Dole is offering "farm codes" printed onto stickers that are placed on organic bananas offering consumers the chance to get to know more about the farm that grew the banana by visiting www.doleorganic.com.
Brands continue to launch operations in Second Life with the hopes of marketing their products and services to a completely new audience.
Skeptics, however, doubt that such a strategy has any long-term sustainability and is just another example of the bandwagon mentality.
While no one would disagree that staying ahead of the technology curve is a good thing, one has to constantly gauge factors such as feasibility and return on investment when deciding to jump headlong into a new venture.
I have a few days off and am in sunny Cancun until next Monday. Though Cancun may not officially be an island, there are several things that I noticed in common among every trip to an island or resort area that I have the chance to take – including this one.
