At Social Media Systems we’ve been discussing how to build out a healthy blogroll, both to aid our visitors, provide valuable content, and to enhance our social media marketing campaigns.
A How To for Mobile Marketing
Although MarketingSherpa reports that nearly half of consumer marketers (49.2%) are interested in using mobile marketing, and 13.8% plan to use it this year, there’s still a lot of unknowns when it comes to executing a mobile marketing campaign.
Blogging, Affiliate Marketing & Social Traffic
Here’s an open solicitation for questions in the 3 areas I focus on:
Web Marketing the Old Fashioned Way
Lee Odden posted What’s Old Is New: Web Site Marketing Tips, and it’s a good read for Web marketers tired of chasing the latest social media trend. Some techniques date to the early years of the Web, but can still be effective if done right. Site announcements, surprisingly, can still generate traffic and links.
Marketing Personality
Chad White has a great blog today on Email Insider called "Personality Goes a Long Way." Lots of people have written about this before, but Chad has great examples all taken from e-mail marketing, which has always seemed to have less personality than blogs, for example.
Here are Chad’s three big ideas, which I heartily endorse:
SEW Live – Marketing Common Sense
“The Great Equalizer” – it sounds like some sort of powerful relic, or perhaps something related to political correctness. It’s neither of these things, though, and it’s also not the Internet, Google, or search marketing; according to Search Engine Guide’s Jennifer Laycock, it’s your common sense.
SEW Live – Viral Marketing And Link Bait
Jennifer Laycock, Search Engine Guide Editor gave several tips for search marketers at the SEW Live in Columbus, Ohio.
Integrating Search with Other Marketing Channels
Day two of the Search Insider Summit was full of great presentations and commentary, so be sure to read the frequently updated MediaPost Raw blog.
Mom’s Guide To Social Marketing
Your mother, if she did her job right, taught you everything you need to know about how to get along in the world and how to get ahead in it. When we were kids, we thought these rules were silly, but later we learned her advice was pretty valuable. In honor of Mother’s Day (May 13), we’ve put her wisdom to work in online marketing.
Marketing And The Online Video Audience
Frequent users of streaming audio and video spend more time online than average Internet users, according to Knowledge Networks/SRI’s "MutliMedia Mentor" report.
Marketing And The Online Video Audience