Yesterday I had the great pleasure of addressing 100 marketers from the Pittsburgh chapter of the American Marketing Association.
As I began to speak, I found that the PowerPoint file was corrupted on the conference’s laptop. And so was the copy on their flash drive. I was faced with doing my presentation with no slides. That experience was enough to put me in a mind to talk about fear today.
No, not the fear of public speaking, although that is a common fear. I want to talk about fear and marketing.