“My Home 2.0″ is a web 2.0 type of marketing campaign for Verizon to promote their FiOS service. It’s a combination TV/online reality show, kind of like Extreme Home Makeover but its not upgrading the décor as much as transforming the home and family to be technology savvy.
BlogWorld: Housebreak Social Media Marketing
It’s just a puppy, Maggie Fox said of social media with regards to adding it to one’s marketing mix, meaning it’s going to grow up to be a big doggie.
The Great Recycling Myth & Your Marketing Data
With all of the attention on global warming and what each of us could do, there is an interesting paradox that you may not realize which is happening right under your nose at work. I was reminded of it again as I came across a Dilbert comic that sums up the issue in three short panels as only Scott Adams can do:
A Strategic Approach to Social Media Marketing
A Strategic Approach to Social Media Marketing Social media marketing is more than just implementing social bookmarks on your site in hopes that your content spreads like a virus. It’s more than seeding your content in sites like Digg; and/or trying to game their voting algorithm.
Yahoo’s Chief Marketing Officer Moves On
Cammie Dunaway, Yahoo’s Chief Marketing Officer and Head of Customer Experience Division, is leaving the company. And the fallout isn’t pretty.
Mastering Panama / Yahoo! Search Marketing
What with running Marketing Pilgrim, consulting, speaking, and writing my own book, you’d probably expect me to have no time to read.
Social Media Marketing Strategies
A Murdok reporting team covered the SMX Social Media in New York City this week and delivered lots of unique video interviews and session reports.
SMX: Social Media Marketing And Evangelism
Most marketers are interested in promoting their products or services, not themselves.
But when dealing with social media marketing, it’s often best if marketers come out and interact with potential customers.
SMX: Social Media Marketing Essentials
Customers interacting with brands — that’s marketing in the 21st century. And SMM is key to fostering brand/customer conversations. This session will orient you to the world of social media. You’ll learn the leading sites, the functionality they provide, and best practices for interacting in these virtual places.
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land
Speakers:
Rand Fishkin, CEO & Co-founder, SEOmoz
Neil Patel, CTO, Advantage Consulting Services
“Look at me” Marketing Works
I’m in Las Vegas for the first time in many years, and I am struck by the sheer opulence of the various hotels. I admit that I don’t know what causes gamblers to choose their venues, but it seems as though each hotel is in competition to look bigger, better, and fancier than the next. It’s classic "look at me" marketing. Until the Web came along, most companies didn’t know there was any other kind of marketing.