When I saw this I was Shocked…but not surprised. “Vendors Do Not Follow-up With 7 out of 10 Tradeshow Leads” Wow… 70% of tradeshow leads fall through the cracks. Wasting their tradeshow marketing opportunity… But what a great opportunity for you… just follow-up with a prospect and you are ahead of 70% of the competition. […]
If you Sell a Product, Use Online Marketing
When you offer your products via an email campaign to get people to visit your Web site, you reap many rewards–you create more profit, spend a lot less time promoting and marketing, and get to be known as the leader in your field.
13 Best Marketing Tips for Small Business
I’ve been involved in marketing and direct marketing since…my God! Am I that old already? Anyhow, over the years I’ve been asked to give tips on marketing along with my specific advice. Here’s a short list of some of my best tips.
Get Viral For Painless Marketing
When you run your own small business, you’re often just too busy to market your business effectively. You may put off marketing altogether until your order book is almost empty.
Email Marketing Success
Every marketer tells you to answer questions when marketing a product, service or business. One of the first questions they tell you to answer is the question: What’s in it for me? Another one is How will it benefit me? And on and on. They say that if you can answer those questions for your customer then you will make the sale, or convert a browsing customer into a buyer if they’re looking for what you have to offer, etc.
Internet Marketing Gold For Authors
One way many business owners market their businesses is by writing content for their online newsletters (e-zine), classes they teach, and articles they provide for other types of marketing strategies. Would you like to take those articles to new heights? Then provide your work to other e-zine publishers as well as newsletters and magazines, too.
If you Sell a Product, Use Online and Web Site Marketing
To sell products, you not only need sales and benefit-driven copywriting for your 2, 3 or more paged Web site, you also need to get new potential buyers to your site. Here’s 11 ways to sell more products.
ARE YOU USING ALL 7 OF THESE HIGHLY EFFECTIVE MARKETING TACTICS?
Here are 7 well known, highly effective marketing tactics many small business owners overlook when developing their marketing program. How many have you overlooked?
1. BE UNIQUE
The best way to beat your competition is to promote a distinct advantage your customers cannot get from a competitor. This is often called your USP (short for Unique Selling Proposition). If you don’t already have a distinct advantage, create one. Add something to your business you’re not already doing. One network marketer I know doubled her sign up ratio by providing free sales leads to her new distributors for their first 4 months.
Vacation Marketing
Does your marketing come to a screeching halt during your annual vacation pilgrimage? Do you cease to promote your company and your products or services? Does your company dwindle into a period of non-existence while you are away?
Should you Add Affiliate Sales to Your Marketing Mix?
Online sales from the corporate web site not all you had hoped for? Is the site barely holding its own even though you’ve paid top dollar for a good design, your best copy writers generated the text, and a search engine guru managed to get you decent rankings in the search engine war?