Tag: Marketing

Building A Solid Subscriber List – A Fundamental of Web Marketing

It’s a fact of sales life. When people trust you, they buy from you. The imperative question has always been “How do I get people to trust me online”? Building a subscriber list can be a relatively inexpensive form of marketing that has a three-fold pay-off… building trust, gaining permission to send marketing messages, and increasing sales.

Marketing by the Numbers

“Conviction is the luxury of those sitting on the sidelines.” This is what John Nash’s imaginary boss said in the movie “A Beautiful Mind.” For those of us who choose to play rather than watch, Measurement is the compass that guides us through our mistakes.

What is your most important marketing tool? I would argue that your spreadsheet application should be high at the top of the list. In this day and age, running your marketing department without constant attention to the numbers is simply irresponsible.

5 Secrets To Saving Marketing Dollars

Secret #1 Cut Out The Excess

Does size really count? Not in this case! Smaller can actually be more effective in the long run. Yes, you can actually cut down the size of your ad and run it more often to receive better results in most cases. The size of your ad does not produce the consumer confidence that consistency does! This first secret alone will save you tons of lost marketing dollars.

WebSite Marketing for Artists

I do have a “dental-floss” budget idea or two, but they might be geared more towards artist types than tech types. 🙂

1- Hobby Lobby stores often have classroom space for little to no cost. Take one night a week to teach a creative class of some kind there. Incorporate some of the classwork into special pages of the website for students to do during the week, which will not only increase your traffic, but it can also give your site a more “legitimate/professional” edge. This costs you little to nothing, and in some cases, you can charge for the classes you teach. (Wow! getting paid to advertise your site! 🙂 )

Internet Marketing – Doing It Like The Big Guys Do It

When I brainstorm with clients on how to improve their on-line businesses, one of the things I always ask myself is what are my struggling clients doing differently than the big on-line successes? That generally holds the key to them improving their businesses. Today I thought I would share with you some insights into what the “Big Guys” do that the struggling internet marketers usually don’t. Some of these things may seem obvious. However, many people observe the obvious, realize what they need to do, and then do nothing. Those who succeed act upon their observations.

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