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3 High-Impact, Low-Cost PPC Marketing Options
When it comes to advertising, too many webmasters are content with paying thousands of dollars to place their ads with only the most recognizable websites on the Internet. This is certainly understandable, as the most recognizable websites in your industry can add credibility and are certain to produce some results. However, a truly successful marketing campaign will reach far beyond advertising with the most recognized websites. A truly successful marketing campaign will effectively harness the many high-impact, low-cost opportunities available.
Marketing Without Results? How to Fix it Today!
Cindy, a professional life coach, has been frustrated with the results her marketing efforts have been producing lately. Despite everything she is doing, the outcome is still not what she is looking for in her bottom line.
Successful Direct Email Marketing
Email is certainly an important aspect of marketing on the web. But a single email is never enough — and in fact can be more costly down the road. Like all marketing messages, it takes repetition in order to get people to first absorb the message, understand it and then take action. Naturally, some people will immediately respond while others need to see the message more than once before they even think about responding to the offer.
A Framework for Sales and Marketing Collaboration
In this article, we’ll try to add some detail and offer practical action items for sales and marketing when approaching prospects at various stages of readiness.
To do that, we’ll look at prospects at three stages along the buying cycle: latent pain, recognized pain, and action oriented.
20 Make It or Break It Direct Marketing Questions
Testing is a more important factor in direct marketing success than ever. Why?
Increased pressures on revenue expansion while holding expense budgets steady.
More rapid changes in the marketplace that can be monitored by testing.
Greater choices about media and combinations of media, types of offers, creative strategies and executions
12 Steps to Better E-Mail Marketing
The number is no coincidence. The allusion is, of course, to addiction recovery programs. E-mail is abused by “innocent” people, just as alcohol, drugs and food are. Obviously, e-mail abuse does not bear the same dire consequences.
Dynamic Marketing: Seven High-Powered Success Strategies
Marketing is about results. Key to achieving results is your ability to be adaptive and forward-thinking — involved in a process that lets you evolve your marketing campaign as new information enters the picture.
People who achieve great results from their promotional efforts understand the marketing process. You’ll often notice they have high levels of energy and a ceaseless flow of great ideas. Indeed, it would appear they have the ability to create “marketing magic.”
Five Keys to Direct Marketing Success
Direct marketing can help virtually every type and size of business today. But making it work is becoming more difficult as an increasing number of businesses embrace it. How can you succeed in using direct marketing to help your business? For starters, focus on these five keys to direct marketing success.
Lee Marc Stein Answers Direct Marketing Questions
You can’t fake direct marketing expertise. Everything you do is quantifiable; every decision has an impact on short- and long-term profitability. If you’re seeking an expert’s opinion, get the benefit of Lee’s 35+ years of experience. He’s been on the client and agency sides and has run his own consulting practice for 10 years.