Did that headline grab your attention?
I have experimented with many different headlines on my sites and found that you can take the same sales letter yet your sales will increase or decrease depending on the headline you are using.
“Energy Marketing” – An Unusual New Way to Attract New Clients
“It doesn’t matter what you say in an advertisement,” Esther Hicks told me over dinner with her husband, Jerry, one day many years ago.
“People will pick up on the energy in the ads, not the words in the ads,” she continued. “They’ll respond, or not, based on what they feel from the ad.”
The Language of Freelance Marketing
Newbies usually enter the world of publishing with the notions of submitting articles, receiving prompt replies and getting published. After all, the next-door-neighbor did just that, and now she has a byline and everything. Maybe your neighbor’s lucky. Maybe she’s lying. In all probability, she’s established.
11 Secrets to Direct Response Marketing
Here are the 11 secrets to direct response marketing – how to get more business to come to you in a month than most get all year! discover the real reason virtually all businesses never make the money they could… and should be making!
Emergency Marketing Response: The SARS Outbreak and Toronto Based Clients
The panic was real. Even before the World Health Organization issued its now rescinded advisory against unnecessary travel to Toronto, the media had hyped fears of SARS into plague-like proportions leading to significant declines in tourism and travel to Toronto. Conventions were cancelled, hotel rooms left vacant and empty seats at Jays games told the story of millions of dollars suddenly withdrawn from the downtown economy. Businesses based on providing services to tourists or other businesses experienced an immediate loss of revenue and are expecting to continue losing money until public perceptions change and visitors return to the city.
Slow Down Marketing
Competition in the retail marketplace has forced many stores to cut costs to the bone so that they can cut prices, which, of course means that they must cut back on labor costs. And this leads to treating customers like cattle, whether you want to or not. Get them in, shake them down for as much money as you can and get them out. And how does the corporate office try to get employees to fake customer service? By using canned phone answering techniques, greeting the customers at the door, and basically creating a frontline of expendable, robotic employees. Why do I bring this up?
How To Build a ClickThru Marketing Web-Page Guaranteed To Pull In Tons Of Traffic
The biggest mistake and the reason most people fail at clickthru marketing is that they just pop in their affiliate link and start sending folks to their affiliate website.
The Most Powerful Force In Email Marketing
I’ve been learning recently that the most powerful force around is something that we all have access to: relationships.
But what most people don’t know is how this relates to email marketing! Well, I’m going to tell you that in a minute but first think about this…
Marketing Tips For A New Consulting Practice
Hi Scott: I’m working on a business plan for a consulting business. Could you please provide tips on how to market such a business?
Affiliate Marketing Means Using Email Marketing
Get it right and you will be a successful affiliate. Get it wrong and you will be just another affiliate statistic. (It is estimated that between 80% and 90% of affiliates make little or no money from affiliate programs)