With a majority of attention focused on search engine optimization and banner advertisements, it is easy for companies to invest solely in these ventures, ignoring other possibilities for online strategy. While both search engine optimization and banner advertisements are integral and successful in enhancing visibility, there are alternative approaches to online marketing that should be explored.
A few of the prominent other’ online marketing tactics are viral marketing, opt-in emails, promotions & offers, online public relations, online street teams, newsletters and partnerships. These strategies focus on reaching a smaller more targeted audience as opposed to the larger and unfocused audience banner advertisements and search engine optimization often reach.
Successful Online Gift Shop Marketing
With all the great wholesale companies available, virtually anyone can throw up a WWW shingle and start a gift shop. Additionally, there are thousands of wonderful gift shops online specializing in everything from apple art to zebra prints. How do you compete with your online gift shop?
Internet Marketing Basics
With all of the marketing articles I’ve read and written, I have yet to find one that covers all of the basics at once. I think that this may be because there is just too much information to cover in a few words. Despite this worry, I’m going to attempt it. Obviously, this article will be an overview, not an in depth affair.
The Myth of “Guaranteed #1 Ranking” in Search Engine Marketing
You’ve seen the ads: Guaranteed #1 Ranking! There are no guarantees in search engine marketing and website promotion. If anyone tells you different, you should check quickly to make sure they don’t have their hand in your wallet.
Marketing Beyond the Hype
Hype is just an icebreaker. It puts people in the mood to hear the rest of your marketing message.
How To Hire A Marketing Professional
Resumes are good at revealing quantity but not quality of work. Unless you put a candidate on probation, it’s difficult to assess his qualifications except through interviews and reference checks.
A Phd in Internet Marketing
Let’s take a look at the job requirements of an internet entreprenuer, if you had to go through an interview before you actually started working. Okay, first you would definitely need an MBA.
Make your Writing or Marketing Projects your Top Priority
When you finish your eBook or print books, you have a product you can sell. After you finish the book be sure to write the all important sales letter. The sales letter is the key to sales flooding in. Each book will market another book. Books help promote your service as well.
Build Your Permission Marketing Database
Hi Eran: You mention “target customer permissions” in your article and I’m just trying to understand this concept. Here’s an example: I buy my target lists from companies and use them to conduct direct marketing. (Large AS/400 companies).
Now, gathering customer permissions – is this the ability to obtain information about a direst mail respondent and to now add them to my marketing contact ‘mix’? – Do I need permission to add them to the mix?
Assembly-Line Marketing
Marketing and production go hand-in-hand. One cannot exist without the other. These assets are worth more combined than separated. Yet, companies struggle to make the two function together, often planning more marketing campaigns than they can produce.