Tag: Marketing

Bulk Email, Spam and Email Marketing

Excerpted from PlanetLink’s Enews – an email newsletter delivered for FREE to your computer. To subscribe, go to http://www.planetlink.com.
This issue focuses on the effective use of email lists and bulk email for website and business promotion. Bulk email essentially consists of sending the same message to some number of recipients at the same time. Spam is characterized as sending bulk mail to recipients whom you have had no prior contact or permission.

Marketing Audits: Why Principles Of Accountability In Marketing Are Useful

More audits are being performed in financial departments today due to the irresponsible behavior of a few top executives. Why stop there? Might it not be useful also to look at marketing investments as a fertile field for scrutiny? A marketing audit would measure profit and loss just as an accounting audit does. That is, it would measure return on investment (ROI). This article points out the benefits a company can derive from measuring the ROI of marketing to see whether this vital activity is being used to its full potential.

SEO Corner: The Search Engine Marketing Cycle – Part 1

Reader Question: I am in the typical quandary of the Internet small business owner. I am trying to find a submission/optimization company that will do a good job for us at a reasonable price. We have found that the sales go up for about a three-month period when we take on a new service, then the sales level, then they fall. We are not opposed to paying a reasonable monthly fee, but we need a company who will actually be concerned about long-term results without us having to think about it and remind them.

Affiliate Marketing and Spam: The New Realities

With all the tools available to affiliate marketers, nothing quite compares to a well-written email that that introduces you, explains your affiliate’s benefits, and piques the prospect’s interest. The path to marketing success is then relatively straightforward – you create a killer letter and get it to as many prospects as possible. Simple, isn’t it?

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