1. “Take me off your mailing list. I did not write you for information and I do not want your mail. If you continue to mail your stupid information to me, I will consider it harrassment.”
The Greatest Marketing Secret of All Time
If there is something about which I am pretty adamant, it’s the concept of attracting clients that are pre-qualified and willing to do business. And this involves many different things, but most of it comes down to three core practices:
How to Multiply Your Marketing Like a Virus
The big talk on the Internet these days is about “Melissa” and its copycat versions, such as “I Love You.” No, it’s not an adult oriented website or some new software game but a virus. And the devious (or perhaps even brilliant) way it works is that, after opening the email attachment, it sends more virus-infected emails to the first fifty people in your address book without your knowledge.
The Top 5 SUICIDE Missions in Marketing, and How To Avoid Them
“THIS IS *NOT* A SCAM!”
How many times have we seen ads that begin like this, that we just skip right over? Or delete?
UpSide Down Marketing
The normal business process is to have a product, start looking for prospects, and make the sale. Guess What? Normal businesses also don’t work very well!
How to Energize Your Marketing With Colors
I was once asked this question: “In relation to colors on a web site, have you done any research or found any material on what colors are more pleasing to the site visitor, or even what colors tend to produce more sales?” I believe this could be an important area that many of us overlook. Here’s my answer.
Diversify Your (Marketing) Portfolio
When I hear marketers talk about new search engine strategies, optimization techniques, submission software and review fees, it befuddles me to see there are still some web marketers out there who rely heavily on them. Search engine strategies are important and an essential part of a marketer’s portfolio, but they are not, and should never be, the ONLY source of traffic.
Master Marketing by Mustering Clusters
A great benefit of ecommerce, when compared to the traditional brick-and-mortar world, is the ability for an online marketer to track, assess and correct marketing endeavors — almost at the click of a mouse. A specific product, service of offer is hot (or not) right now? A particular marketing effort is doing (or not doing) so well? A specific sales letter, text or even graphic on your website is causing sales to go way up (or way down)? Or one webpage is more popular than the others?
Music To My Marketing Ears
If you have been a subscriber to my newsletter for a while, then you know that, aside from copywriting and marketing consulting, I also taught at a local college (see http://www.algonquincollege.com/).
“Directional” (Not Direct) Marketing
Those who believe the web is not a direct response medium should think again. A recent study conducted by AdKnowledge and published in their recent “Online Advertising Report” suggests that 60 percent of total website conversions occurs in the first half-hour. In other words, based on the study the bulk of your visitors will likely buy within the first 30 minutes.