I am a child of the 80’s. Play some New Order, Yes, or Van Halen and you’ve got my attention.
Experimentation in Marketing
Regular readers know how much I care about experimentation in marketing.
Considering the Leap Into Social Media Marketing
Lately we’ve been working with quite a few CMO’s at companies that are considering the leap into social media marketing, many of which are in the process of choosing a social media agency, nailing down scope of work, and all of which are still unsure if it will be a good or a bad investment. To be honest, this is a scary leap for marketers, who are being pushed from competitors and internal staff to enter this space , and who then feel the inevitable pressure to quantify their results.
Recession and Online Marketing
As financial commentary continues to suggest a recession is inevitable, we’ve decided to run a series of blog posts detailing ways small businesses can leverage the power of search engine and online marketing to weather the recession storm.
Education and Marketing
The smallest remarks can sometimes spur the greatest conversations.
The Sick Tools of the Marketing Ninjas
I’ve been procrastinating far too long on this post – and unfortunately, it’s going to come out a bit rushed.
An Outlook on Marketing for the Year
The CMO Council just released its annual outlook for Marketing, based on insights from 825 senior marketers. I’m proud to say that this year’s report was sponsored by Marketo as well as Deloitte Consulting LLP.
Social Media Marketing: Keep Your Pants On
There has been a proliferation of articles about using social media and how marketers see this as a vast new land of opportunity. Unfortunately, the majority of stories also feature how marketers fail miserably at establishing trust in these social media spaces, and most of that has to do with the attitude of the advertisers.
Facebook Marketing Opportunities
I’m listening to a playback of Jeremiah Owyang’s (of Forrester Research) Webinar on marketing opportunities at Facebook that was put on by MarketingProfs. If you want to watch it it’s free to members or it costs $129 straight up.
Microsoft and Yahoo Marketing Issues
Microsoft is spending a lot of money creating useful tools for advertisers, and when you go to their tools page they list contextual ads for "all the data mining". If they would just let me know what that ad placement costs I am betting I would be willing to pay more than that thin arbitrage site pays. But I would pay much less than what it would be worth just to keep their tool pages clean so they can help build market adoption.