The Value Of A Good Sales Letter
Regardless of how many forms of promotional material you create, the simple yet very important sales letter never goes out…
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Tag: Marketing strategy
How To Market Your Business With Email
Email marketing has become a favored method of reaching consumers among U.S. businesses. In a survey by the Direct Marketing…
50 Benefits Of Joint Venture Marketing!
What Is A Joint Venture? A joint venture is an agreement in which two or more businesses work on a…
Marketing: A Battle Of Products Or A Battle Of Perceptions?
Marketing is not a battle of products; it's a battle of perceptions. It doesn't matter if you have best product…
3 Key Marketing Strategies
Each of these 3 marketing strategies creates permanent growth for your business -- and obstacles for your competition. You can…
Designing the PDF Sampler
After recently signing a six ebook deal with Atlantic Bridge Publishing (www.atlanticbridge.net), I quickly realized promotion would be a whole…
How Three Publishing Myths Kill the Author
Agents and publishing houses have their best interests at heart, not the author's. Save yourself from headaches, disappointments, and money…
Why Most Newsletters Fail their Readers and Owners Alike!
Suddenly there are hundreds-of-thousands of newsletter editors out there, publishing a ton of exciting new Titles each month.
Creating A Successful Marketing Plan
Whether you are a small company or a large corporation one of the primary keys to success lies in preparing…
Using a USP to Quickly Connect With Prospects
The acronym USP (Unique Selling Proposition) was created by Rosser Reeves, marketing expert in the 1960's. Over time, his concept…
