Focused-Impact Marketing
To succeed in the digital marketplace you must focus your marketing efforts. What follows are a few marketing principles that…
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Tag: Marketing strategy
Smart Marketing
Are you attracting a large number of prospective customers at the lowest possible cost ...and converting the maximum number of…
Get Clients to Use your Service Again and Again: Two Solutions (Part 1)
Your Online sales copy matters. Did you know that 95% of small sized businesses (small businesses) fail because their owners…
“Out of Focus” Ads Can Cost You Customers
As I was riding down the road last week, I noticed a billboard. As I sat waiting on a stoplight…
Nearly Everyone Uses It, and So What?
Occasionally a prospective client comes to me very gungho about getting publicity and declares that they envision coverage in every…
How To Target Your Market
Stop! If you have the slightest thought of selling anything online, you must be able to answer one question before…
The Most Common and Costly Mistakes that 95% of Affiliates Make
Affiliate Programs! They are the best thing that has come along since sliced bread. They single handedly give everyone a…
Cooperate And Graduate
When I first started flight training in the US Air Force over a decade ago, one of the first expressions…
Change – The Only Constant
As you plan your online marketing efforts you need to be forever mindful, that what worked great yesterday might not…
Push vs. Pull Advertising – Understand the Consequences for your Product or Service
You will save yourself a considerable amount of time and money if you first determine your product's (or service's) suitability…
