How to Use PR in a Marketing-for-Leads Program
The public relations (PR) discipline covers a vast array of activities-everything from ribbon-cutting ceremonies to crisis communication. Some of these…
Part of the
network
network
Tag: Marketing strategy
The Cycle of Word of Mouth
The power is in the numbers. Have you ever wondered...
Take a Stand for Your Brand
Every successful brand has managed to communicate its company's core beliefs and attitudes-what the company stands for-to its target customers.
Being a Proactive SEO
Search Engine Optimization, or replace last word with Marketing, Ranking, Positioning, or Promotion. Also known as (in varying degrees) as…
Are Marketers Chasing Rainbows?
In a recent article, Andrew Ehrenberg writes that "many goals in marketing are unrealistic" and "doomed to failure from the…
Lead Generation: What is it Worth?
Sales has become an ideology with the following obvious facts denied (in service of the status quo):
Stop Sabotaging Your Sales
Do your web pages, sales letters or personal presentations include subtle distractions that unnecessarily cause you to lose sales?
How To Grow Your Network Marketing Garden
The story of the sower of seed in the Bible is an example of how someone can grow a network…
8 Building Blocks to Attracting Customers
Are you frustrated by the lack of return from your promotional efforts? It may be that your plan for attracting…
Cracking Verizon’s New PPC Product
Verizon recently announced the March launch of a pay-per-click product for sale from their SuperPages site. Curious about the PPC…
