Email Marketing ROI Alive And Kicking
MarketingVox points to a story from eMarketer which cites data about email marketing and the return on investment associated with…
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Tag: marketing spend
Video Game Publishers Are Takeover Targets
An interesting article in the Wall Street Journal today makes the case that 2005 will be the year of takeovers…
Visibility Equates to Higher Profits
One of the greatest challenges businesses face is how to market cost effectively while gaining a good return on investment…
Is Your Marketing Strategy Killing Your Profits?
With the wrong marketing strategy you could be killing your profits and limiting your business. Your marketing strategy is like…
If Marketing is an Expense, Then You’re Doing It Wrong
What do many companies do when sales are low? They cut costs, all costs, even marketing costs. They say, "Marketing…
Can A Single Product Site Make It?
The short answer is no. The difficulty in making this model work is that the cost of generating a sale…
