Is This You? (Reader Persona Design: An Example)
Do you work in a medium-to-large organization whose web content you feel could be put to better use? If so,…
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Tag: Marketing Leadership
SEM Professionals form Search Marketing Association UK
A working group of search engine marketing professionals in the UK has come together to plan the formulation of a…
Top Technology Marketers Convene for CMO Summit
The technology industry's Chief Marketing Officer (CMO) Council will host its annual CMO Summit in Monterey, California, October 7th and…
SEO for CEOs Search Engine Optimization Unmasked for CEOs
If you're like most other CEOs, the term "search engine optimization" will mean very little. Either that or it means…
The Chief Marketing Scarecrow
When I was a little boy, my great-grandfather had a scarecrow in his garden. I often wondered if the scarecrow…
