Apple Tops Google With Brand
After two years in the top spot, Google is now second in the annual Brandchannel.com reader survey.
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Tag: marketing insights
I WONDER – Do We Listen?
The other day I was in 3 conference calls and missed a 4th due to not being able to stay…
Business Lessons Learned From The Mall
Normally in this column I dispense highly-intelligent small business advice in response to thought-provoking questions submitted by future and fellow…
Your first job is NOT to get your customer to read your ad.
Many of the most successful advertisements and web pages follow the AIDA formula:
Site Review: NaturesFlavors.com
I'm a frequent reviewer with a site that is in trouble. The site, www.NaturesFlavors.com, is an online superstore of natural…
Industry Pro Interview: Marketing Beyond the Basics
I had the privilege of interviewing Diane Garrod of TalkCity.com. Talk about a marketing pro! Her online specialty is marketing…
Why People Buy
Why do people buy? The answer may seem like common sense, but it is not. Most sales people have no…
What Marketing Approaches Will Work For Your Company?
As you carefully consider the importance of the marketing strategies and approaches you choose in reaching your target audience, what…
