Invesp Consulting, a company that does landing page optimization asked online marketers to nominate the best online marketers of 2008. These are marketers who have been innovative and contributed to online marketing as a whole. They named 100 of the best.
Obama Seeks ‘Indefinite’ Web Marketer
Democratic Presidential hopeful Senator Barack Obama must be pretty confident he’ll get his party’s nomination; his campaign recently posted an Internet advertising job opening. Job duration: Indefinite.
Search Or Content Ads? A Marketer’s Dilemma
One of the issues presenting itself after Google’s new focus on quality search ads—CPC inflation, expected higher conversions, reported lower publisher payouts—is the question of which gets more bang for the buck, search or content ads?
Facebook Marketing: A Marketer & Member Speaks
In response to my column last week about Facebook, I received an email from Tanya Cottrell, a student at San Diego State University, and her experience struck me as a great example of a ‘small business’ approach to Facebook. With her permission, I’ve excerpted some of her thoughts below. I welcome your stories on how you’re using the network.
SMX: Evangelist – The Marketer’s Role in SMM
Want to be really successful in social media marketing? You need to be an evangelist and activity participate in communities, forums and blogging. Leave this session knowing how to evolve from community observer to community participant and influencer.
SMX: Marketer’s Guide to Social Bookmarking & Tagging
Consumers are sharing best-of-Web content with bookmarking and tagging sites like Del.icio.us and StumbleUpon. Flickr, YouTube and Technorati tap into "tagging" to categorize material, so people interested in topics can locate community finds. This session is a marketer’s guide to using bookmarking and tagging effectively.
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land
comScore’s New Marketer Service
Even as its Media Rating Council audit goes forward, comScore announces their newest service: comScore Marketer.
ShoeMoney’s Tips On Being A Successful Online Marketer
Some random thoughts been going through my mind lately I have been meaning to put down somewhere. Here seems like a good place. Here is some of the things I seem to be saying a lot in emails to people who are asking advice.
Surround Yourself With Other Successful Marketers – You know what they say about success breeding ? Its very true. Surrounding yourself (even if its in instant messanger) with successful people is probably the single biggest step in the right direction of achieving success with internet marketing.
Rise of the Analyst Marketer
When I talk to veteran marketers, some of them are concerned about the changes they must make to adapt to the Internet.
Understanding the Nature of the Net Will Make You a Better Online Marketer
One of the biggest obstacles to successful online marketing is a failure to understand the new World Wide Web medium.