What’s different about the Japanese mobile market is that innovation is moving toward business models and marketing tactics instead of technical features and functions.
Know Thy Market: Beyond The Click-Through
In marketing, with few exceptions, there’s no umbrella or blanket model that can be applied. Even if Coca-Cola’s omnipresent branding has worked over the decades because soft drinks are for everybody, most products are intended for select groups of buyers, target markets, with different motivations.
Google Set To Bust TV Ad Market
If there were any doubt before (and there wasn’t really), Google has every intention of busting in on the television ad market. A couple of job postings on Google’s website confirm that intent while shedding some light on why networks are so jittery about this media revolution.
A Look At The Online Travel Market
When it comes to making travel arrangements 37 percent of consumers choose to go online and use a suppliers Web site directly while 20 percent of consumers use online travel agency Web sites. Still 43 percent of consumers say “It depends” which option they will choose according to a survey by market research firm eVOC Insights and RelevantView.
Asia World’s Largest Internet Market
Research and Markets has released “2006 Asia Telecoms, Mobile and Broadband Market Overview” which contains information on the trends and developments in telecommunications, mobile, Internet, broadband and broadcasting for the Asian region.
New Ideas for a New Market
Time Magazine made me Person of the Year.
Google Dominating the RSS Market?
One of the things that has been interesting to see over the course of the past year is how Google has been quietly dominating the RSS market. While this shouldn’t come as too much of a surprise given Google’s market clout today it’s been interesting to watch it happening.
Web Site Competes For Textbook Market
Buying and selling college textbooks was probably my least favorite part of my collegiate experience. I always had the feeling that I was being royally ripped off on both ends of the deal. Both the purchase and the buy back of textbooks seemed shady. Knowing that you were probably paying too much and that when you went to sell the book back you would be lucky to get a fraction if anything for what you paid.
Online Video Market Continues To Grow
The popularity of Internet video is continuing to grow. During 2006 around one third of the US population will have viewed video on the Internet at least monthly. According to a report from eMarketer 60 percent of Internet users view videos on a regular basis. By 2010 they estimate there will be a 20 percent increase for a total of 80 percent of all Internet users watching video online. For 2006 there are around 107 million users watching online video. By 2010 the number is expected to increase to 157 million.
Mobile Entertainment Market To Reach $77 Billion
The mobile entertainment industry is large now but the future projected growth is off the charts. A new report from Juniper Research says that by 2011 the global mobile entertainment market will reach $77 billion.