Tag: market

Grabbing The Attention Of Your Target Market!

Whether through a simple introduction to a potential client or as a detailed promotional letter, e-mail is one of the fastest and best ways of grabbing the attention of your target market, if it’s done responsibly. Sending unsolicited e-mail is not a good idea and usually brings with it unpleasant consequences. It is suggested that you do whatever you can to bring attention to your business by way of your web site, search engine placement, writing articles, publishing e-zines, sending out press releases and making offers at your site that encourage inquiries. The important point is to do whatever you can to build your own e-mail lists, which you can begin by promoting an e-zine, offering e-mail newsletters or writing an e-book.

Redefining Distance to Market Products or Services

The recent terrorist attacks here in the US have caused many companies and individuals to rethink how they want to market to and work with others. As a result, web-enabled presentations and or collaborations are finally coming of age – the technology works with a minimum of hassle, it’s an efficient way to give marketing presentations, hold meetings, provide training and do product demonstrations. The cost savings can be significant, especially when contrasted with all of the burdened costs of holding conventional meetings; i.e. travel, hotel, transportation, facilities and “time out of the office issues.” Here is a quick primer on some baseline issues to consider when weighing the effectiveness of virtual marketing presentations and meetings.

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