Brand Building 201: Finding The Ideal Way
The strongest and longest lasting brands branch off of an existing category. Branching takes patience and time. There are two…
Part of the
network
network
Tag: market positioning
Elite Positioning Brings Higher Profits
Imagine spending the same amount of money on marketing and performing the same amount of work to deliver your products…
Differentiating Yourself From the Competition
It's getting harder and harder to differentiate yourself from the competition these days. Especially when your competition is global, offer…
5 Reasons Why You Need Your Own Original Products
Have you noticed yet? The people who are making the most money on the Internet are the ones who are…
10 Sure-Fire Ways To Intensify Your Sales!
1. Team-up with your weaker competitors to beat your stronger competitors. You can create win/win joint venture and cross promotion…
Putting Together the Pieces To the Marketing Puzzle
When I started in advertising...too many years go to admit to...I began to notice that most "do-it-yourselfers" were making the…
Strategic Performance Management
Conceiving a business plan is often a Zen experience. We gather talented and motivated people to discuss where we are…
Beat Your Competition Without Cutting Your Price
One way to beat your competition is to charge less for a similar product or service. But you can also…
